Using GenAI to boost growth is a promising idea, but most companies aren't realizing measurable results yet. This article from McKinsey examines how top-performing organizations are deploying GenAI to improve productivity, accelerate growth, and create better customer outcomes. Read the article to evaluate your current approach, then contact CBA to discuss how your business can make GenAI work smarter.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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