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Unlocking profitable B2B growth through gen AI

Using GenAI to boost growth is a promising idea, but most companies aren't realizing measurable results yet. This article from McKinsey examines how top-performing organizations are deploying GenAI to improve productivity, accelerate growth, and create better customer outcomes. Read the article to evaluate your current approach, then contact CBA to discuss how your business can make GenAI work smarter.

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