B2B buying decisions are no longer driven by one person — they're made by networks. This article lays out five actionable strategies that help businesses adapt their messaging to connect with multiple influencers across the buying journey. Read the article to see how leading firms are updating their approach, and contact CBA to see how you can refine your messaging to match the way decisions are made today.
The greatest challenge that leaders face in the new hybrid work reality is the loss of meaningful in-person connection. Can Microsoft Teams provide the digital equivalent of the “hallway” conversation? According to the Microsoft 2022 Work Trend Index, “Unscheduled, ad hoc calls have risen 8% in the past two years and now make up 64% of all Teams meetings. And meetings under 15 minutes now make up a majority of all meetings (60%) and are increasing more than any other meeting length.” Microsoft Teams allows every employee to feel connected regardless of where they call work. Learn more Read More...
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