Mastering B2B Messaging: Five Strategies To Connect With The Buying Network In The AI Era

B2B buying decisions are no longer driven by one person — they're made by networks. This article lays out five actionable strategies that help businesses adapt their messaging to connect with multiple influencers across the buying journey. Read the article to see how leading firms are updating their approach, and contact CBA to see how you can refine your messaging to match the way decisions are made today.

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Top 3 tips for using Microsoft Copilot in Teams

Watch this tutorial to learn how Microsoft Copilot in Teams can help catch you up when you're running late, inspire discussion topics, and even recommend ideas to help break the awkward silences. Contact CBA to get started with Copilot in Teams.

The Forrester Wave™: Sales Force Automation, Q3, 2023

Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points. Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...

What Is the New Hushed Hybrid Work Trend?

The new hushed hybrid work trend has employees colluding with the managers to allow work-from-home days in secret. This trend has both benefits and drawbacks-as well as far reaching implications for business ops and talent acquisition. Read More...

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