Mastering B2B Messaging: Five Strategies To Connect With The Buying Network In The AI Era

B2B buying decisions are no longer driven by one person — they're made by networks. This article lays out five actionable strategies that help businesses adapt their messaging to connect with multiple influencers across the buying journey. Read the article to see how leading firms are updating their approach, and contact CBA to see how you can refine your messaging to match the way decisions are made today.

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Top 3 tips for using Microsoft Copilot in Teams

Watch this tutorial to learn how Microsoft Copilot in Teams can help catch you up when you're running late, inspire discussion topics, and even recommend ideas to help break the awkward silences. Contact CBA to get started with Copilot in Teams.

The Forrester Wave™: Sales Force Automation, Q3, 2023

Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points. Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...

Magic Quadrant for Security Information and Event Management

For your team, staying ahead requires trusted, innovative tools. Gartner's "Magic Quadrant for Security Information and Event Management" report positions Microsoft Sentinel as a leader for its ability to deliver scalable, intelligent security. Have a look at the report to see how Sentinel can help your organization. Contact CBA for a consultation tailored to your security needs. Read More...

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