In uncertain markets, retention matters more than acquisition. This article discusses five strategic ways enterprise leaders are strengthening the digital post-sale experience to reduce risk, stabilize revenue, and boost customer value. If your business is navigating volatility, this insight can help you shift from reactive support to proactive customer engagement. Read it now, then contact CBA to talk through ways to support your customers better post-purchase.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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