How Software Companies Can Avoid the Trap of Product-Led Growth

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that's indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at first. But it can create challenges for growing companies. The answer isn't to reject PLG. It's to embrace it — but to plan ahead. Eventually, even the best PLG company will need an enterprise sales strategy which takes years to develop. Don't wait until product-led growth stalls to plan for a multi-pronged sales strategy.

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The Forrester Wave™: Sales Force Automation, Q3, 2023

Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points. Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...

Top 3 tips for using Microsoft Copilot in Teams

Watch this tutorial to learn how Microsoft Copilot in Teams can help catch you up when you're running late, inspire discussion topics, and even recommend ideas to help break the awkward silences. Contact CBA to get started with Copilot in Teams.

Magic Quadrant for Security Information and Event Management

For your team, staying ahead requires trusted, innovative tools. Gartner's "Magic Quadrant for Security Information and Event Management" report positions Microsoft Sentinel as a leader for its ability to deliver scalable, intelligent security. Have a look at the report to see how Sentinel can help your organization. Contact CBA for a consultation tailored to your security needs. Read More...

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