Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that's indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at first. But it can create challenges for growing companies. The answer isn't to reject PLG. It's to embrace it — but to plan ahead. Eventually, even the best PLG company will need an enterprise sales strategy which takes years to develop. Don't wait until product-led growth stalls to plan for a multi-pronged sales strategy.
The greatest challenge that leaders face in the new hybrid work reality is the loss of meaningful in-person connection. Can Microsoft Teams provide the digital equivalent of the “hallway” conversation? According to the Microsoft 2022 Work Trend Index, “Unscheduled, ad hoc calls have risen 8% in the past two years and now make up 64% of all Teams meetings. And meetings under 15 minutes now make up a majority of all meetings (60%) and are increasing more than any other meeting length.” Microsoft Teams allows every employee to feel connected regardless of where they call work. Learn more Read More...
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