In this thought leadership piece, Gartner advocates for organisations to define their ethical framework when broaching data driven initiatives. Gartner and Microsoft both stand for ethical use of data, advocating for transparency. This article clearly defines how to avoid overt or subtle missteps that may create long term reputation impacts.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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