With six breweries and 1500 pubs, Marston's needed help to learn as much as possible about their customers' evolving tastes. In this video, the company's heads of technology development and marketing talk about the benefits of the Microsoft suite of intelligent apps that communicate with one another to get the most out of collected data.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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