At Microsoft's Build conference, Starbucks showed how artificial intelligence is helping them better predict what customers may be in the mood for by considering such factors such as weather, location, and user preferences.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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