Microsoft Transforms its Sales Practices

As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.

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The Forrester Wave™: Sales Force Automation, Q3, 2023

Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points. Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...

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Top 3 tips for using Microsoft Copilot in Teams

Watch this tutorial to learn how Microsoft Copilot in Teams can help catch you up when you're running late, inspire discussion topics, and even recommend ideas to help break the awkward silences. Contact CBA to get started with Copilot in Teams.

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