The gap between top and average sales teams is widening, and tech is the reason. This article from McKinsey outlines five actions B2B sales leaders can take to improve productivity and results using technology and AI. Read the article for insight into what top performers are doing, and contact CBA for help evaluating the tech strategies that could work best for your sales team.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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