Blending the concepts of "social influencers" with "thought leaders," Tom Popomaronis states that a new breed is emerging. A "leadership influencer" still shares knowledge and philosophy through various channels but also demonstrates a rare skill—the power to inspire. Popomaronis shows you where to begin if you haven't published anything yet. He suggests, for example, you could start by writing about favorite quotes and the lessons you associate with them. Eventually, you'll focus more on your industry expertise. The point is, you need to start somewhere. It doesn't matter what you call yourself—but if you can inspire others with your content, you're one step closer to "leadership influencer." Read "How to Become a Leadership Influencer" by Tom Popomaronis.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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