Digital Transformation For B2B Customer Experiences

Customer experience isn't just a B2C concern. B2B companies must also shift from product-centric selling to customer-centric engagement to meet and better understand the needs of their customers. B2B companies need to put themselves in their customers' shoes and look for new and creative ways to meet customer needs. Digital transformation is key. Check out this article for more.

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The Forrester Wave™: Sales Force Automation, Q3, 2023

Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points. Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...

What Is the New Hushed Hybrid Work Trend?

The new hushed hybrid work trend has employees colluding with the managers to allow work-from-home days in secret. This trend has both benefits and drawbacks-as well as far reaching implications for business ops and talent acquisition. Read More...

Top 3 tips for using Microsoft Copilot in Teams

Watch this tutorial to learn how Microsoft Copilot in Teams can help catch you up when you're running late, inspire discussion topics, and even recommend ideas to help break the awkward silences. Contact CBA to get started with Copilot in Teams.

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