Customer experience isn't just a B2C concern. B2B companies must also shift from product-centric selling to customer-centric engagement to meet and better understand the needs of their customers. B2B companies need to put themselves in their customers' shoes and look for new and creative ways to meet customer needs. Digital transformation is key. Check out this article for more.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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