COVID-19 accelerated the predominance of online sales. The result is an increased need to personalize the shopper experience—not reduce it. Real-time segmentation that factors things like location, gender, and age are still important, but what's more important is understanding specific consumer intent.
AI-driven solutions unleash insights about individual interests, motivations, and potential conversions.
Instead of bombarding customers with information based on common characteristics, personalization using AI makes shoppers feel seen and heard.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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