Microsoft transformeert zijn verkooppraktijken

Naarmate softwareklanten beter geïnformeerd raken door middel van hun eigen online onderzoek, moeten verkopers hun verkooppraktijken aanpassen om op het juiste moment en met de juiste inzichten met hen in contact te komen en zo waarde te leveren. Dankzij een relatiegerichte verkoopbenadering die social listening, klantenonderzoek en innovatieve technologie omvat, heeft het Inside Sales-team van Microsoft een digitale transformatie ondergaan waarmee betere interacties worden gestimuleerd en een model wordt opgesteld waarvan zowel partners als klanten profiteren.

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