Customer centricity: A key priority across all lines of business

Customer experience is expected to overtake price and product as the key brand differentiator by 2020. Get ahead of the competition now by personalizing your organization's customer experience strategy. Read the Customer Centricity e-book to learn how to unify your siloed marketing, sales, and service data into a single, intelligent 360-degree customer view by adopting a customer data platform.

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The Forrester Wave™: Sales Force Automation, Q3, 2023

Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points. Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...

What Is the New Hushed Hybrid Work Trend?

The new hushed hybrid work trend has employees colluding with the managers to allow work-from-home days in secret. This trend has both benefits and drawbacks-as well as far reaching implications for business ops and talent acquisition. Read More...

Top 3 tips for using Microsoft Copilot in Teams

Watch this tutorial to learn how Microsoft Copilot in Teams can help catch you up when you're running late, inspire discussion topics, and even recommend ideas to help break the awkward silences. Contact CBA to get started with Copilot in Teams.

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