Today's B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn't cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
With more people working remotely, it's essential for businesses to have the right tools to keep their teams connected. Microsoft Teams Essentials offers a standalone and affordable solution for small and medium-sized businesses looking to succeed in hybrid work environments. Read this data sheet and learn how you can lead your customers to simplified collaboration and increased productivity with the innovative features that Teams Essentials provides. Read More...
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