When e-commerce and online retail first appeared, many people—including some experts—speculated that it signaled the beginning of the end of brick-and-mortar retailers. For a moment, there was near agreement that physical stores were a thing of the past, but this was a misconception.
As with other overblown predictions, the so-called end of retail stores didn't happen. Instead, the industry was taken over by a new breed of tech-savvy retailers that harnessed the power of digital transformation and analytics to create unified, alluring experiences for today's consumers. Retailers are still adapting to this new, digitally driven business model, but most are already reaping the benefits that the new digital ecosystem offers.
In this article, you'll learn about the challenges that retailers can face in analyzing their business performance, and what they can do to improve on their data-driven initiatives.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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