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How to Give People What They Want Online

What do customers really want out of their online interactions with your company? Answering this question correctly can mean the difference between increasing revenue and joining the group of businesses that, combined, lose upwards of $1.6 trillion each year by not living up to consumer expectations. Truth be told, there is no single correct answer to this question, and yours will ultimately depend on your product, service, or industry. However, there are four general principles that every business can integrate into their customer experience strategy that have proven to yield exceptional results, regardless of the nature of their business. Read this article to learn how you can leverage these trends in your favor and increase brand loyalty among your customers.

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