Case studies are effective marketing tools when done correctly. Not only do you need to select which background details to include in your case study, but you also need to pack it carefully so that it demonstrates you are a problem solver and have desirable skills—without looking like you are merely promoting your business. It's a balance. This article offers 12 key elements—offered by 12 members of Forbes Agency Council—to keep in mind when creating cases studies. For example, Emily Porter's tip is #9 Let the Images Do the Work. Aside from ensuring a case study is focused on the solution to the problem, Porter writes that "nothing brings it to life more than imagery. In lieu of a long-form case study, consider a photo essay with solid captions narrating the case study" in order to keep the audiences truly engaged while illustrating your product's value.
Hybrid work is here to stay. What does it mean for organizational leaders navigating the shift? How do they accommodate people’s needs meanwhile maintaining a culture of excellence? Turns out, the fundamentals of what transforms a group of people into an outstanding team haven’t changed much over time, just the application. Learn about why you should give employees autonomy to work asynchronously as well as the technology to support them, for both personal and collective wellbeing. Read More...
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