For many organizations and their management teams, the mere mention of customer relationship management (CRM) inspires immediate apprehension. Far too numerous are the stories from companies across all industries about failed implementations, wasted money and time, and frustrated sales executives. But it doesn't have to be that way, according to a Forbes article entitled "Seven Steps For Successful CRM Implementation." In the article, author Marc Emmer asserts that past challenges with CRM implementation have little to do with technology, and more to do with the culture of the organization attempting to implement it. Read the full article to discover what Mr. Emmer feels are the seven keys to successfully deploying and utilizing CRM.
Companies use sales force automation (SFA) to help them identify, win and retain customers. But SFA solutions offer different capabilities. In this Forrester Wave, analysts rate the top SFA vendors and list their strong points.
Read the report and see who came out on top. Hint: Microsoft ranked in the Leader category. Read More...
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