This year, "Gen-Z are set to overtake Millennials as the biggest generation globally," writes Kian Bakhtiari of CMO network. He adds, however, that we shouldn't think of young people as a marketing segment, because they're not: "The digital age has enabled the creation of modern tribes, united by a shared mindset, rather than age or location."
Demographic information alone is no longer as important. Add in different behaviors, attitudes and needs of young people, along with the fact that they are often "invisible" and populate social media platforms—and you have a more complicated yet authentic way of understanding your customer base. The fact that Bakhtiari's byline in Forbes magazine states he writes about marketing through a "Millennial and Gen-Z lens" is proof of his message. Read his entire article, "Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes" to better understand this mindset shift.
The greatest challenge that leaders face in the new hybrid work reality is the loss of meaningful in-person connection. Can Microsoft Teams provide the digital equivalent of the “hallway” conversation? According to the Microsoft 2022 Work Trend Index, “Unscheduled, ad hoc calls have risen 8% in the past two years and now make up 64% of all Teams meetings. And meetings under 15 minutes now make up a majority of all meetings (60%) and are increasing more than any other meeting length.” Microsoft Teams allows every employee to feel connected regardless of where they call work. Learn more Read More...
Reacties
Een reactie posten